April 24

Well here we are, ready to head off into the UK for my first trip out of London ever: a hundred towns and cities to visit selected from the most populous; the most economically important; the most culturally important; the most picturesque (and some random ones because I felt like it). Worcestershire, because that’s where the magic sauce comes from that makes a Bloody Mary so good. Mansfield, because it’s also the town at the foot of Mt Buller, our ski home resort. Peterborough, because its namesake on the great ocean road is where I spent my summers. Hereford, because they were the cows we had on our farm. All in all I’ll drive to the farthest corners of England, Wales, Scotland and Northern Ireland and share with you what I see.
In each town and city I’ll talk to five people about what their town means to them and why it’s significant to the UK, together with random questions about brands, the best bank, why, the freshest supermarket, the fastest broadband, the best mobile phone carrier, etc.
At the end of summer I’ll come back to London, ready to deploy my Chief Marketing Officer and leadership skills in a new country, with a unique set of insights from fresh eyes into what makes Great Britain and its people tick.
Wish me luck.
Ed